Outlets at The Dells

Columbia Factory Store

Outlets at the Dells

Columbia has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company’s passion for the outdoors and innovative spirit into technologies and performance products that keep people warm, dry, cool and protected year-round.

Established in 1987, Aéropostale is a specialty retailer of casual apparel and accessories, offering high-quality denim and fashion essentials at compelling values for young men and women. Aéropostale embraces positivity, inclusivity and acceptance at over 500 locations across the United States and Puerto Rico. Through great clothes, thoughtful partnerships and meaningful experiences, Aéropostale aims to inspire confidence for all.

Aeropostale

Well priced, private-label casual clothing, accessories and footwear.

American Eagle Outfitters

Coach is a modern American luxury brand with a rich heritage rooted in quality and craftsmanship. All over the world, the Coach name is synonymous with the ease and sophistication of New York style.

Coach

Drink Wisconsinbly celebrates and preserves our state's culture like no other. We know how to polka and how a true Brandy Old Fashioned should taste. We know that Friday nights are for fish frys and that the rest of the weekend is for tailgating. We swim in its lakes, drink in its taverns and dine in its supper clubs. We know Wisconsin, because we are Wisconsin.™

Drink Wisconsinbly

Eddie Bauer is an active outdoor brand offering premium-quality outerwear, apparel, footwear, accessories and gear. For nearly 100 years, Eddie Bauer has been outfitting America; inspiring and enabling people to live their adventure. Eddie Bauer products are available at more than 400 stores in the United States, Canada, Germany, Japan, and other international markets.

Eddie Bauer Outlet

American Optimism is our attitude. Casual style is our aesthetic. Clean and confident, comfortable and accessible, classic and modern. It’s the quintessential expression of Gap brought to life through iconic clothing.

Gap Outlet

Our range of leading jeanswear and accessories is available in more than 110 countries, allowing individuals around the world to express their personal style.

Levi's® Outlet Store

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. These products include accessories, footwear, watches, jewelry, women’s and men’s ready-to-wear, eyewear and a full line of fragrance products.

Michael Kors

Bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.

Nike Factory Store

Old Navy Outlet provides the latest fashions at great prices for the whole family. Shop our outlet stores for all your style faves, everyday go-to's and outlet-only pricing. Plus, find exclusive Old Navy logo tees, sweatshirts and more!

Old Navy Outlet

Express Your Team Spirit



Rally House Outlets at the Dells caters to dedicated sports enthusiasts like you, offering an extensive range of products featuring your beloved teams. Whether you're searching for the perfect jersey, collectible, or any other fan gear, we've got you covered. Explore must-have options like Green Bay Packers Jerseys, Wisconsin Badgers T-shirts, Milwaukee Brewers Hats, Milwaukee Bucks Jerseys, and Minnesota Vikings Jerseys.



Stand Out with Local Apparel &amp; Gifts



Wisconsin is steeped in sports traditions and landmarks, and Rally House Outlets at the Dells proudly celebrates these with a curated collection of Local Wisconsin products.

Rally House

rue21 is a fashion destination that promises to give customers quality styles at accessible prices. We offer the largest selection of products, sizes, and trends that fit every personality and budget. It’s what you wear. It’s who you are. Get inspired to look good, feel good &amp; be confident. Be YOU in rue. NOW OPEN

rue21

T.J. Maxx

It all started in 1996 when Under Armour CEO and founder Kevin Plank created the original performance T-shirt that wicked sweat and regulated body temperature to make athletes cooler, drier, lighter, and better. Since that first T-shirt, Under Armour has grown into the most innovative brand in all of sports with gear for men, women, and youth.

Under Armour

Epic adventures call for serious savings. Shop Sun Protection Apparel starting at $19.99 on now. Plus, Semi-Annual Clearance Event up to 70% off. 

No coupon necessary for in-store offer. No additional discount applied. While supply lasts. Subject to change. See store for details.

Sun Protection Apparel starting at $19.99

Visit your local Columbia Factory Store for Backpacks up to 40% off. Plus, shop Fleece 2 for $50.

No coupon necessary for in-store offer. No additional discount applied. While supply lasts. Subject to change. See store for details.

Shop Back to School Deals on Backpacks!

Visit your local Columbia Factory Store for Fleece 2 for $50. Plus, shop Backpacks up to 40% off. 

No coupon necessary for in-store offer. No additional discount applied. While supply lasts. Subject to change. See store for details.

Shop Back to School Deals on Fleece!

Shop the Semi-Annual Clearance Event in-store for up to 70% off!

No coupon necessary for in-store offer. No additional discount applied. While supply lasts. Subject to change. See store for details.

Semi-Annual Clearance Event

Round your purchase up to the next dollar to donate to support our 2025 nonprofit partners who protect our environment, encourage people to go outside and stay healthy. 

*Consumer donations made at point of sale from April 1st – September 30th directly benefits and will be distributed to the nonprofit partner National Park Foundation. 

The National Parks Foundation helps guide charitable giving to the greatest needs within the National Park Service. Learn more at <a href="https://nam10.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.nationalparks.org%2F&amp;data=05%7C02%7CLauren.VanBaggen%40columbia.com%7C393eddacfe944717867908dd67115335%7Cbacbd475b9da43fa958ced27e9d42d0e%7C0%7C0%7C638780046311226648%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Y8FMmn5puDPCLSdiGMz9AmRMGtYA%2FAHm9LDlf1PGGss%3D&amp;reserved=0">https://www.nationalparks.org</a>.

Columbia Sportswear Tough Mother Funder

This weekend at Columbia: 2 for $50 deal on Fleece 2 for $30 deal on T-Shirts Additional 50% off select styles of socks See store for details.

Weekend Sale

Columbia has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company’s passion for the outdoors and innovative spirit into technologies and performance products that keep people warm, dry, cool and protected year-round.

Columbia Factory Store

Columbia Factory Store

Available now @ Columbia Factory Store

Sun Protection Apparel starting at $19.99

Shop Back to School Deals on Backpacks!

Shop Back to School Deals on Fleece!

Semi-Annual Clearance Event

Columbia Sportswear Tough Mother Funder

Weekend Sale

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Columbia Factory Store

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Available now @ Columbia Factory Store

Sun Protection Apparel starting at $19.99

Shop Back to School Deals on Backpacks!

Shop Back to School Deals on Fleece!

Semi-Annual Clearance Event

Columbia Sportswear Tough Mother Funder

Weekend Sale

More Stores

Information

Columbia Factory Store